Local Business Champions

Our Champions bring outstanding arts, science and culture to Cheltenham and the wider region. The group is made up of local companies whose support is vital – to audiences, to business, to the community. Companies join the group because they value the importance of arts and culture to their business and the people they serve.

  • Recruit the best staff – People want to live in a vibrant, creative environment with great music and a culture of ideas
  • Ensure a happy workforce – Cultural activity promotes health and well-being, enhancing productivity, staff loyalty and motivation
  • Align their brand with the best – The four festivals – literature, science, classical music and jazz – are world-renowned. We attract prestigious partners in promoting the region as a centre of excellence outside London
  • Create memorable events – Our business Champions entertain, network and associate their company with renowned artists and thinkers
  • Enthuse and inspire – Offer your clients exclusive access to VIP hospitality, breakfast briefings, topical business seminars and brilliant entertainment
  • Help young people and communities – Our education work across Gloucestershire opens up culture to everyone. With your support, we can help young people to access the arts and grow in confidence, knowledge and aspiration
  • Pride and prosperity – Outstanding music, science and literature events draw visitors from across the UK, nourishing your business and the local economy

Founding members to date

Become a Champion of Cheltenham Festivals

Joining as a Champion of Cheltenham Festivals could give you access to a range of benefits, detailed below:

Champions of Cheltenham Festivals Level 1 Level 2
Annual Fee £4,850 + VAT £2,750 + VAT
Complimentary tickets per year
(Up to a value of £50 per ticket, excluding food & drink events)
(max. 4 – Jazz, 4 – Music)
(max. 2 – Jazz, 2 – Music)
Purchase additional tickets at 20% discount per festival during priority booking. Discounts are not available for events which include catering, books or any other goods in the ticket price. 24
(max. 4 – Jazz, 4 – Music)
(max. 2 – Jazz, 2 – Music)
Additional full price tickets able to be purchased during priority booking max. 6 per event max. 4 per event
No Booking Fee
Priority booking 8 days ahead of members
Accreditation & Profile    
Business text credit online with hyperlink to website
Business text credit in the annual report (online format)
Approved use of support on your website (digital assets will be provided)
Membership sticker to display your support
Hospitality Access    
Access to VIP Hospitality Lounge throughout the Literature Festival
(excluding food & drink)
6 people 4 people
Complimentary tickets to an annual corporate membership networking breakfast 4 2
Invitation to an evening networking event. Details TBC 2 n/a
Complimentary tickets for the business breakfast at Literature Festival 2 n/a
Enable a school from Gloucestershire to attend one of the Festivals* n/a
Opportunity to promote how your support has enabled more children/schools to attend the Festivals n/a
Acknowledgement of your support online n/a

*Part of your membership fee will pay for a coach to allow up to 50 children from a target school to attend one of the Festivals, enable a school visit or support our wider education work.

If you want to Champion our work, sign up today.

Sign up

If you have any questions about becoming a member, please email or call 01242 537253 and a member of our Development Team will get back to you.

Download this flyer here