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The Times and The Sunday Times will both partner Cheltenham for the 2014 Literature Festival in an exciting new collaboration that will build on Cheltenham Literature Festival’s status as one of the best cultural festivals in the world.

Cheltenham prides itself on having an exceptionally broad programme that boasts figures of world-renown, as well as new and emerging voices.

Emma Tucker, Deputy Editor at The Times, said: “The Times has had a thriving relationship with Cheltenham Literature Festival since 2005 and we’re delighted that our sister paper, The Sunday Times, will be joining us for 2014.

“What makes Cheltenham so distinctive is its expert curation of events. The team skilfully brings together highly sought-after speakers to create unmissable events that ignite once-in-a-lifetime conversations. Cheltenham Literature Festival has an ambitious vision for the future and we are looking forward to supporting it in achieving its goals.”

Eleanor Mills, Editorial Director of The Sunday Times, said: “We are thrilled to bring the heft and reach of The Sunday Times into the Cheltenham fold. We have lots of exciting ideas to introduce under the banners of all our different sections – for instance a Style lunch, a focus on fiction from our literary editor Andrew Holgate and lots of contributions from the paper’s stars.”

Jane Furze, Director of The Times and The Sunday Times Cheltenham Literature Festival, said: “The Times has been a superb title partner for the Literature Festival for nearly ten years, making an invaluable contribution to the Festival’s programme and international profile.

“My team is committed to programming a Festival of the highest quality and we’re really proud to run events that are at once stimulating, surprising, and entertaining. Our ambition is to be considered the best Literature Festival in the world by both industry insiders and audiences alike.

“That The Sunday Times is now joining us as joint title sponsor with The Times is a huge vote of confidence in us and we intend to take full advantage of the opportunities offered by such influential media partners.”

The Times and The Sunday Times Cheltenham Literature Festival 2014 takes place from October 3-12. The full Festival line-up has yet to be announced, but details will be published in The Times and The Sunday Times as speakers are confirmed.

Established in 1949, Cheltenham Literature Festival is thought to be the oldest Literature Festival in the world. The Festival is based in a tented village in the heart of Regency Cheltenham.

In recent years, Cheltenham Literature Festival has enjoyed double digit audience growth and now annually sells around 140,000 tickets.