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The Qualia Project

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With funding from the prestigious Digital R&D Fund for the Arts, Cheltenham Festivals are leading a ground-breaking new project which aims to revolutionize the way we evaluate and respond to audience experiences. Capturing the huge range of these experiences via an app, on-site probes and social media feeds, the real time analysis of the data allows event organisers to react spontaneously to feedback.

Working with the Institute of Digital Art and Technology (i-DAT) at Plymouth University and evaluation researchers from Warwick University, the full Qualia prototype will run at this year’s Literature Festival. Data collected by the Qualia technology will allow us to programme in future with a clearer understanding of audience experiences and measure sentiment impact at arts events which we can share with the wider sector.

Digital R&D Fund for the Arts: Research Supporting Innovation: Play the podcast
For more information, please visit qualia.org.uk

Supported by the Digital R&D Fund for the Arts – Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England.


Qualia at The Times Cheltenham Literature Festival 2013

(The following information was originally published in October 2013)

Qualia app

The new Qualia app is being trialled at The Times Cheltenham Literature Festival 2013. To take part, please download the app:

You can create your own schedule of events from the full Festival listings, get venue details and keep up to date with real-time social media activity from your fellow audiences. Your feedback is collected on individual events and also on your general mood. GPS tracking allows you to see hotspots of activity around the site.

Qualia Probes

The Qualia probes are sited in computer pods in the café in Montpellier Gardens and in the Pillar Room in the Town Hall. They act as Information Points offering access to our website and collecting feedback. They also act as ears and eyes, with small cameras above and around the probes picking up movement, ambient noise etc. A large screen shows our digital artist’s visualisation of the data we are collecting as well as general Festivals’ information.